I was going to say that it was more convenient to have the bulk of the information for a profile viewable on one page, which is still true. But then I noticed that when you switch tabs the advertisements rotate. The number of impressions must have increased by shit tons. You can leave that “I hate the new facebook” group now, until you come up with some other way for them to generate that much more ad revenue.
get facebook ads plugged directly into my brain. Then I’ll consider opening a...my friends...